September 22, 2007 - September 23th,
2007 - New York City, NY
Start, Run, and Successfully manage a profitable
medical spa.
8:00-9:00am - Breakfast
9:00am
Fundamentals of a Successful
Medical Spa Practice
Understanding the foundations of establishing a success
medical spa are critical if you are to be successful in
starting a new medical spa or taking an existing practice
to the next level. Often a failure to succeed is due to
a lack of establishing one of these foundations. Attendees
will gain an understanding of the three main foundations
and be able to answer some of the important questions before
they embark on this new venture.
I. Fundamentals of a Successful MedSpa Practice
- Statistics
- Defining a Medical Spa
- Know the laws in your state
- a. State Medical Board Resource
- The Three Foundations
- a. Technology
- b. Staff
- c. Marketing
- The Questions to ask yourself and how to arrive
at the answers
- a. Exercise
Objectives:
Understanding the Fundamentals of a Successful
Medical Spa
Providing Thought Provoking Questions.
Speaker:
- Michel Lee , N.D., CFP (1 Hour)
10:00am - 11:15am
A History in Aesthetic
Lasers &
Today’s Cutting Edge Technology
With the Myriad of technology options available to day
it is a wonder why individuals get confused and overwhelmed
when attempting to make decisions on how to choose the right
technology for their practice. This course will identify
and define the most popular technology used in medical spas
today. Attendees will gain an understanding of the differences
between the various technology options available and gain
insight into how to choose the best technology for your
practice and specific demographics.
II. Technology Options Defined
- 1064 Yag
- Erbium
- IPL: BBL; Photo Rejuvenation; Foto Facial
- Fraxel
- LED Light Therapy
- Diode
- Platform Design vs. Individual Units
Speaker:
- Todd Sternback (1:15 min's)
11:15-11:30am
Break: 15 min's
11:30am - 12:30pm
Business Plans - Part 1
Great business plans are created with patience and an unparalleled
level of expertise. By understanding the industry and the
financial's we can create a highly professional and powerful
business plan that breaks down the important information,
identifying and clarifying your vision and direction.
In this course you will be introduced to the concept and
basic foundations of a Business Plan. Together we will review
existing professional business plans and create our very
own mini plan to help clarify the facts and financial's
that are comprised within this important document. All attendees
will receive a business plan template CD which will allow
you to create a mini business plan model for your own practice.
This is intended to provide you with an opportunity to gain
insight into the potential profit that a Medical Spa can
create, understand how salaries affect your bottom line,
review potential expenses, and help Identify the initial
capital required to start or grow your medical spa business.
III. Business Plans and Business Models PART
1
- The benefits of a Business Plan
- Review of professional business plan 1
- Why do you need a Business Plan
- Components of a Business Plan
- Creating Financial Models
- a. Revenue Sources
- a. Expenses
- a. Salaries / Employees
- a. Review of Professional Business Plan (actual medspa
client)
Objectives:
Understanding Business Plans
Exercise in creating financial's for your business model.
Speaker:
- Michel Lee, N.D., CFP (1 Hour)
12:30pm - 1:45pm
Lunch
1:45pm - 3:45pm
Business Plans and Business
Models - Part 2
IV. Business Plans and Business Models PART
2
- Review of spread sheets
- Review of Professional Business Plan 2
- Group Spreadsheet Creation
- a.What are my potential revenue sources
- b. What are my potential expenses
- c. What types of employees will I hire and how do
their salaries affect the bottom line
- d. How much will I need to start or grow my medical
spa practice
- Review of different Spreadsheets and Discussions
of groups creation
Objectives:
How to use the Business Template in your medspa
practice
Exercise in creating financial's for your business model.
Speaker:
- Michel Lee, N.D., CFP (2 Hour)
3:45pm - 4:00pm
Break
4:00pm -5:00pm
Legal Considerations of
Retail Medicine
This seminar will explain in simple, everyday language
the major legal and regulatory issues concerning the ownership
and operation of a medical spa, including: state regulation
of services and personnel; the legal distinction between
a “medical director” and “medical spa
physician”; medical spa physician agreements; the
supervision of non-physician professionals; advertising
issues; and special problems related to medical spa franchises.
Scott Blair, M.I.M., J.D. is a leading attorney in the
area of retail medicine law. He is the author of Medical
Spa Franchises: Gold Mine or Land Mine, serves on the Editorial
Advisory Board of Medesthics magazine and frequently lectures
on medical spa issues. He represents both physician and
non-physician clients throughout the United States and is
a member of the State Bar of Arizona.
V. Medical Spa Physicians & The Law
Objectives:
Attendees will gain valuable insight into the legalities
of retail medicine.
Speaker:
- Scott Blair, M.I.M., J.D. (1 Hour)
5:00pm
End of Day 1
8:30am - Breakfast
9:00am - 11:30pm
Marketing
VI. Fundamentals of MedSpa Marketing
- Choosing a Name
- Medical Spa Web Site Design
- Software Options
- Personal Relationships
- a. One on One
- b. Refer to them by their preferred name
- c. Know your patients, upcoming events in their life,
things that are important to them; family (write it
down)
- Critical Effective Communication Skills
- a. Review Communication Basics
a. Role Play Scripts
Break - 15 min's
- Designing the Ideal Advertisement
- a. Exercise
- Seminars
- a. Review The Seminar Marketing Plan
- Public Relations
- a. Get the Mayor
a. Get the Press
a. Get the Magazines
a. Get the Local News Channels
- Review Profile Marketing Strategies Sheet
Speaker:
- Michel Lee, N.D., CFP (2 1/2 Hours)
11:30am - 12:30pm
Advanced Skin Analysis Tools
See how thousands of medical spas have increased their
revenues with imaging solutions from Canfield, the world’s
largest leader in skin imaging for cosmetic, aesthetic,
medical and surgical applications. Skin imaging and analysis
consultations are a powerful way to communicate with clients
and to educate them about prospective treatments. Learn
the truth about what tools are needed, which tools actually
work, and what you need to succeed in today’s competitive
marketplace. Canfield’s expert will explain the secrets
of effective skin imaging and analysis, how to determine
your requirements and select a solution, and how to implement
imaging to drive revenue growth.
VII. From Basic Documentation to Advanced Skin
Analysis. Increase Revenue With the Latest Skin Imaging
Solutions
Speaker:
- Jim Larkey, Director of Product Management and
Product Marketing, Canfield Imaging Systems. (1
Hour)
Bio:
Jim Larkey is Director of Product Management and Product
Marketing at Canfield Imaging Systems, a division of Canfield
Scientific. At Canfield, he is responsible for product management
for imaging systems used by medical and non-medical skin
care professionals. He is experienced in strategy, marketing,
sales and operations with start-up ventures and Fortune
500 corporations. Earlier in his career Mr. Larkey helped
pioneer digital imaging systems for telemedicine applications.
He has an MBA from Columbia University, graduating with
honors.
12:30pm - 1:30pm
Lunch
1:30pm
- 2:15pm
No Effort Automated Marketing
and The Easy 5 Step Selling Process
Do you want your business to be more profitable? Through
Automated Marketing, Blake will discuss how to increase,
retain and win back clients at No Cost or Effort. Then we
will go through the easy, proven “5 Step” selling
technique that will dramatically increase your retail sales
and booked services. This is a “must see” class
that will deliver real results in the MediSpa.
VIII. Automated Marketing & 5 Step Easy Selling
Process
Speaker:
- Blake Rector, CEO Newwave Inc. (45 min's)
BIO:
Blake Rector is the President and CEO of Newwave Inc. He
took over the company in 1994 and since then has helped
over 1800 Beauty and Medical businesses with their technology
needs. In the past four years, his innovative automated
marketing techniques have led to an unprecedented 50 percent
per year growth in his own company and his clients have
also implemented these techniques with tremendous results.
Break - 15 min's
3:45pm - 5:00pm
X. Medicine and Manners - How common sense hospitality breeds
uncommon loyalty
Speaker:
- Dr. Rebecca Giles (1:15 min's)
Bio:
Dr. Rebecca Giles received her bachelor’s
degree from the University of Michigan, and her MD with
honors from the University of California at Davis Medical
School. She received her residency training at the University
California Davis Medical Center.
She has studied cosmetic dermatology with some of the most
distinguished and experienced teachers in the field. She
is the founder of Fix Malibu Inc., a skin clinic in Malibu,
California. She is an active member of the American Medical
Association (AMA), the California Medical Association, the
Medical Spa Society, and the International Spa Association.
Prior to beginning her practice in Malibu, Dr. Giles served
as medical director of Aura Skinspa in San Francisco.
When she is not busy making the world a more beautiful
place, Rebecca spends her time with her husband, Dr. Jason
Giles, her two young children, and in her passionate pursuit
of marathon running.
5:00pm
End of Day 2
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